“If you want an idea of what your economy will look like in 15 – 20 years…if you want an economy that’s vibrant, citizens who are productive and a workplace that’s innovative – think about the investment you’re making in very young people today.”

These words were spoken in an address to delegates at a conference in Rossland, BC by Charlie Coffey, retired VP of the Royal Bank of Canada.  Charlie has become a dedicated advocate for public investment in young children. He went on to say...

“The evidence is compelling and overwhelming; well-funded, integrated child development and parenting program improve the cognitive and social functioning of all children. 

Plus quality early childhood programs are not only good for children and families, they are good for the bottom line.  Focused public spending on young children provides returns that outstrip any other type of human capital investment.

It’s time for business to make the link – it’s time for business to get comfortable with the uncomfortable – and it’s time for business to seriously look at the facts and numbers in terms of return on investment.

More business leaders must step up to the plate when it comes to investing in future generations.”

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